/ The RTVE Chair at USC
RTVE - USC Chair
General objectives
01
News
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Identification and cataloging of the information formats used by European PSM, especially in terms of genres, technological innovation, automation, hybridization of media based on a representative sample that will be agreed between the parties.
Identification and study of success stories (benchmarking) in news spaces of public media.
- Identification of content trends, taking into account:
- Information structure and news formats.
Themes (to find out which are the predominant ones). - Formal treatment of content.
02
Public Value
Public value in European MPCs and, in particular, in RTVE. The concept of “public value” is understood as a management paradigm based on the revitalization of the public sector through innovation strategies and the involvement of stakeholders in governance and decision-making processes.
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“Public value” is understood as a concept that encompasses and expands the different values linked to the public audiovisual system, jointly appealing to its quality, its impact and its corporate social responsibility. Its first application to the field of public media occurred in 2004, when the BBC stated that it existed for and to create public value. Since then, other European public broadcasters have adopted the notion of public value and have integrated it into the management of their corporations with the aim of reinforcing their legitimacy in the eyes of their different interest groups (citizens, the political sphere or the market).
Taking into account, among others, these antecedents on the concept of “public value”, three closely related objectives are established for its study:
- To develop a definition of RTVE’s “public value”.
- To establish indicators that allow the creation of public value to be evaluated in its different dimensions.
To design communication strategies for this public value. - To achieve these objectives, different activities and lines of action are proposed, including:
The study of the application of public value in European media.
Programming of workshops with the heads of the public value units of media that have designed this type of strategies (ORF, BBC, VRT and ARD).
Dialogue forums, inspired by the experience of the ORF, in which the public audiovisual service is discussed with different representatives of civil society to integrate their perspective in the definition of RTVE’s public value.
03
New audiences
As a complement to the objectives and activities described, the Chair proposes to advance in the studies on Audience/Public indicators that cover different areas, including: the modes of relationship with the audience (media, frequency and content), participation, public perception of trust, quality, independence and credibility.
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It may also be of interest to address consumption indicators, beyond the audiences studied so far, incorporating indicators that allow the audience to be analyzed according to reception media, online interaction, etc. To do so, the necessary activities agreed upon by the parties will be carried out.
Collaborating Entities of the Chair
The Novos Medios group was founded in 1999 within the Faculty of Communication Sciences of the University of Santiago de Compostela. Its central line of research was, from the beginning and continues to be, the impact and relationship of technologies with changes in the field of communication.
The Spanish Radio and Television Corporation, S.A.,34 known simply as Radiotelevisión Española (RTVE), is a state-owned corporation that organizes the indirect management of the public radio and television service in Spain. It was created in 2007 after the refoundation of the former Public Entity Radiotelevisión Española.
The University of Santiago de Compostela (in Galician and officially Universidade de Santiago de Compostela – USC) is a public university based in Santiago de Compostela, Galicia (Spain), with campuses in Santiago de Compostela and Lugo.
Participation of other companies and institutions
The USC and RTVE, by prior agreement between them and in the manner they determine, leave open the possibility of collaboration in the Chair of other companies and institutions that have the same interest and share the same objectives that have motivated its creation.
The University of Santiago de Compostela makes available to the Chair facilities on the University campus itself for the realization of the projects foreseen in this Agreement, in addition to those approved by the Joint Monitoring Committee.
The RTVE Corporation makes available to the Chair various infrastructures, facilities and technical rooms at the headquarters of the Territorial Center of RTVE of Galicia and/or in any other that RTVE considers necessary for the fulfillment of the objective of this Agreement.
Technical Resources and Equipment
The University of Santiago de Compostela provides the Chair with facilities on the University campus for carrying out the projects provided for in this Agreement, in addition to those approved by the Joint Monitoring Committee.
The University of Santiago de Compostela provides the technical and computer equipment necessary for carrying out the objectives and activities provided for in this Agreement, in addition to those approved by the Joint Monitoring Committee.
The RTVE Corporation provides the Chair with various infrastructures, facilities and technical rooms at the headquarters of the RTVE Territorial Centre in Galicia and/or any other headquarters that RTVE considers necessary for the fulfilment of the objective of this Agreement.
RTVE will provide those technical resources, audience reports, audiovisual and sound content in the work formats used in its Production and Archive Systems, as well as equipment and computer tools for media management normally used in RTVE, to the extent it deems necessary based on the available resources and the development of the research. The University of Santiago de Compostela undertakes to use these resources provided by RTVE exclusively for the research tasks that constitute the object of this Chair.
