/Project
VALUEBOT
ValueBot: Innovating Public Value Communication in Public Service Media
Note: Write to the address (isaac.maroto.gonzalez@usc.es) to request access to the VALUEBot prototype.
The ValueBot project is a pioneering initiative aimed at developing a chatbot-generating platform based on artificial intelligence, with the primary goal of enhancing the communication and evaluation of public value in European Public Service Media (PSM). This project emerges in a context where public broadcasters face challenges in adapting to the demands of an increasingly digital audience that expects more interactive and personalized engagement.
ValueBot focuses on six core values that define the public service role of European audiovisual media: equality, diversity, innovation, participation, social cohesion, and quality. Through the creation of a chatbot platform, the project aims to facilitate the interaction and communication of these values with audiences, enabling public service media to identify, analyze, and assess how these values are perceived and experienced by their public, and how they are reflected in the content they produce.
An Innovative Tool for Digital Communication
ValueBot stands out for its innovative approach in applying artificial intelligence and natural language processing, allowing the creation of chatbots that interact intuitively and closely with audiences. These chatbots not only communicate the public value of audiovisual content but also collect and analyze user feedback, generating valuable insights for public broadcasting corporations. The platform is designed to be versatile, user-friendly, and adaptable to different narratives and communication strategies, integrating multiple channels, including social media and instant messaging applications.
This interactive approach transforms the way public service media engage with their audiences, offering a more dynamic and participatory experience that contributes to legitimizing and reinforcing their mission in today’s society.
Objectives and Scope of ValueBot
The main objectives of the project include:
01
Analyzing the current context of artificial intelligence integration in European public audiovisual media.
02
Developing a chatbot platform that communicates and evaluates public value through six key dimensions: equality, diversity, innovation, participation, social cohesion, and quality.
03
Facilitating interaction and audience participation in the construction and understanding of the public value of audiovisual content.
04
Promoting innovation and technological adoption within public service media, providing solutions that strengthen their role as relevant and adaptable players in the digital ecosystem.
An Open and Collaborative Approach
ValueBot is designed as an open tool, intended for use by public service media as well as researchers and professionals interested in public value communication and assessment. The project involves collaboration with various European public broadcasters and organizations like the European Broadcasting Union (EBU), ensuring that the tool is tested, validated, and adjusted in real-world settings, allowing for effective adaptation to audience needs and expectations.
